James Carter

James discovered interpretation as a discipline in the mid 1980s. Joining the Centre for Environmental Interpretation combined his interests in landscape, people, communication, and writing, and with the CEI he set up an interpretation office in Scotland. He then went freelance, producing A Sense of Place, which became a key reference for interpretation practice in the UK and beyond. James describes interpretation as welcoming people to places and offering meaningful, often physical and emotional, ways for them to engage with history and geography. He champions creative, place-based approaches. Memorable projects include work in the Tweed Valley and Knockan Crag.