The Sproutworks

Supplier Category: Suppliers

  • Profile

    Contact name: Nigel McDonald MA MAHI

    Summary of services: 

    • I work with all kinds of clients in the heritage & wildlife sector.
    • I am an experienced trainer in interpretation skills, & write interpretation plans for HLF & other projects, sites, attractions and exhibitions
    • I also write copy for all kinds of interpretive media

    I focus on how we communicate the value of special places, events and wildlife.

    I work with heritage and wildlife site managers, museum curators, attraction, and visitor centre managers to create meaningful experiences and dialogues with their audiences. I may work with you to develop your messages, media, audiences, or other activities designed to support your purposes and values by engaging your audiences. I also work to evaluate the impact and success of these activities.

    I specialise in writing interpretive plans - for sites, attractions, visitor centres, exhibitions and museums. I also manage interpretive delivery projects.

    I have developed a suite of one day workshops for up to 15 people focusing on; interpretive planning, creating better panels and leaflets, leading 'golden' guided walks, producing self-guided trails, writing better interpretive copy and developing meaningful themes to engage your audiences. I have delivered these for a number of years to staff, trainees and volunteers for a number of trusts, charities, government and local authority clients. I am also happy to develop and provide bespoke training for you and your team.

    I also write high quality, themed, audience focused, interpretive copy and scripts for a broad range of media, from exhibition panels to scripts for broadcast and live performance.

    Past Projects and  Clients

    • Association for Heritage Interpretation – interpretive planning skills for a broad range of members
    • Dehongli Cymru Interpret Wales
    • Wildlife Trusts (for staff from Shropshire, Cheshire, Staffordshire, and others)
    • Local Authorities (Shropshire, Powys, Herefordshire among others)
    • Projects (Walking with Offa, Exploring Oldknow’s Legacy, Saltscape)
    • Brecon Beacons National Park Authority
    • Wye Valley AONB
    • Clwydian Range and Dee Valley AONB
    • Shropshire Hills AONB
    • Crickhowell Walking Festival
    • Caring for God’s Acre
    • Community Groups

    Successful interpretive planning projects for HLF Bids:

    • Stiperstones & Corndon Landscape Partnership Scheme
    • Isle of Wight Railway
    • Mid Hants Railway (Watercress Line)

    Other Interpretive plan examples:

    • Llandwyn Island (Mentor Mon)
    • Haughmond Hill (Forestry Commission England)
    • The Roman Invasion of Wales (National Interpretation plan for Roman sites in Wales for Cadw)
    • Offa’s Dyke Path National Trail (four individual plans covering the 177mile length of the National
    • Trail plus an overarching strategy document).
    • Caerphilly Castle for Families (Cadw)
    • Laugharne Castle (Cadw)

    Copywriting project examples:

    • Shropshire Hills Metal Mines project
    • Caerleon Roman Baths
    • Laugharne Castle
    • Llandwyn Island
    • Pilgrims Trail (Nottinghamshire)
    • Richard 111 audio trail
    • Offa’s Dyke Path – panels and audio trails
    • Moel Famau family geocaching trail
      + many other small projects
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  • Reviews

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