From the Hobbit to Harry Potter, the Grinch to Gangsta Granny, the appeal of popular fiction spans the generations.
In this one-day workshop, we’ll explore copywriting techniques that enable heritage attractions, countryside sites and museums to reach out to visitors of all ages. We’ll look at:
- How to ‘hook’ a family’s interest, no matter how small the budget or how ‘dry’ the subject.
- Writing text that children and adults want to read.
- Tips for targeting children from different ages ranges
- Ways to encourage inter generational conversations
- Family-friendly text that works for different media (audio, apps, multi-media, etc)
There will be lots of writing exercises and opportunities for participants to share ideas and discuss their own writing projects and of course, to have fun!
About the trainer
The workshop is being run by Cathy Lewis, a copywriter who specialises in writing for families and children. Her experience ranges from printed media to audio and multi-media trails. She is a published children’s author, in both non-fiction and fiction, and was editor of the National Trust’s children’s newsletter for five years.
Cathy has run workshops for many national organisations including the National Trust, English Heritage, The Wildlife Trusts, the Canal & River Trust, National Museum Wales and the Association for Heritage Interpretation.
For more information about Cathy and her work go to http://www.cathy-lewis.com/
Booking closes: 22 May 2020
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Writing for children and families
June 3, 2020
10:00 am - 4:00 pm
