Webinar: Demystifying evaluation: a brief guide to the evaluation of interpretive media, activities and programmes

So, what is ‘evaluation’? Evaluation is a systematic process of determining something’s value, worth or merit.

When you’re planning your interpretive effort start with what will be different because of your effort – and how will you know this?

When you evaluate your interpretation, it will help you to understand whether it is meeting its objectives or not and will therefore help you to develop or indeed enhance the specific media or entire programme further. It will also help you answer any ‘so what?’ questions about your work and therefore help you to explain what is different on site because of your interpretive media, project or programme. Your evaluation will also help you report to your funders.

We’ll take a look at logic models and then evaluation, as a process, which can be simplified in terms of a number of key questions, including; Why? When? What? and How?

These questions will get you started on your evaluation journey in this webinar.

Sunita C. Welch, Ph.D., CIP, FAHI;   Natural England

Sunita Welch, who will lead this event is Senior Specialist in Evaluation for Natural England. She was delighted to be made a Fellow of the Association last year and is an experienced interpreter, manager, trainer and educator. Prior to moving to Natural England she worked for the Brecon Beacons National Park Authority and previously in the US as a faculty member at Colorado State University. She works with a wide range of organisations helping people better understand that evaluation isn’t just something that has to be done at the end of the project.

This webinar will be run on Zoom, register online and an invitation will be sent to you a day or two before the event.

This is one of a series of webinars based on AHI's set of best-practice guidelines which are available for AHI members to download for free from the AHI website.