AHI webinar: Audience research as part of the interpretive process

We're sorry, but all tickets sales have ended because the event is expired.


Steve Slack (MAHI) is a heritage interpretation consultant based in Manchester, helping organisations across the country to communicate with their audiences. He also offers coaching and training workshops to enable organisations to find their voice. Steve worked at the Imperial War Museum and British Museum before setting up his own freelance business. www.steveslack.co.uk



Interpretation often starts with audiences. But how do we represent them in our interpretation plans? In this webinar Steve explores the various stages of audience research in relation to a heritage interpretation project and how they each are able to inform your planning. It will cover front end and formative testing, summative evaluation and ways of including your audience in the iterative design process. Each of these will be illustrated with case studies from real projects.

Those new to visitor research or interpretation will take away an understanding of how we advocate for audiences in the interpretive planning process, while more experienced professionals should be interested to hear how the principles of audience research have been embedded into some projects.

Anyone is free to grill Steve in the Q&A at the end.

  • Audience research as part of the interpretive process
    May 27, 2020
    4:00 pm - 5:00 pm